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Neuromarketing in Action: How to Talk and Sell to the Brain: Georges, Patrick M, Bayle-Tourtoulou, Anne-Sophie, Badoc, Michel: 9780749469276: Amazon.com: Books
NeuroRelay - Neuromarketing, Neuroscience and Consumer Behaviour - Under Armour is using neuroscience to shape its Nike-crushing fitness app plans http://m.thedrum.com/news/2015/11/29/under-armour-using-neuroscience-shape-its- nike-crushing-fitness-app ...
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Like/Dislike Prediction for Sport Shoes With Electroencephalography: An Application of Neuromarketing - Frontiers
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Nike: la marca que brilló con luz propia en la pandemia – Revista de Investigación sobre Comportamiento Humano Aplicado
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